Alexandra McCabe

Alexandra is a businesswoman and the founder of Brighton-based FittaMamma.She launched FittaMamma in 2013 after struggling to find maternity fitness wear for her pregnant sister-in-law who wanted to stay fit but was confused by contradictory advice around exercising while pregnant. She also felt self-conscious about working out in conventional sportswear.

Taking matters into her own hands, Alexandra, from Brighton, decided to create her own e-commerce business to empower women to keep exercising through their pregnancies. She used a fixed-term £10,000 loan from the Government-backed Start-up Loans scheme.

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